{"title":"Headwear • New Era Branded","description":"","products":[{"product_id":"14889055","title":"9FORTY Unstructured Jelly Pack Pastel Lilac Adjustable","description":"\u003cp\u003eSpeak softly but stand out boldly with our range of New Era Jelly Pack headwear designs.\u003cbr\u003e-    Celebrating International Women’s day, the pastel crown features a branded\/team jelly patch at the front, adding a soft touch to the design. \u003cbr\u003e-    Featured team: New York Yankees.\u003cbr\u003e-    Featured silhouettes: 9FORTY UNST and 9TWENTY. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNEW ERA wordmark in jelly print logo placed on front panel\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric Content: 100% COTTON\u003c\/p\u003e","brand":"New Era","offers":[{"title":"OSFM \/ PASTEL LILAC","offer_id":47529588261113,"sku":"14889055OSFM","price":59.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14889055_9FORTY-UNST_SS26_JELLY-PACK_PASTEL-LILAC_3QL.png?v=1773820911"},{"product_id":"14700568","title":"9FORTY Earthy Skin Lt Bronze Real Tree Edge Adjustable","description":"\u003cp\u003eFeaturing REAL TREE all-over print on silhouettes across entire outdoor collection\u003c\/p\u003e\n\u003cp\u003e- Crown in LIGHT BRONZE with all-over REAL TREE EDGE print on side\/ back panel \u0026amp; undervisor\u003cbr\u003e- Raised embroidered NEC wordmark on front panel\u003cbr\u003e- Closure in D-ring\u003c\/p\u003e\n\u003cp\u003eFABRIC CONTENT : 100% COTTON\u003c\/p\u003e","brand":"New Era","offers":[{"title":"OSFM \/ REAL TREE EDGE","offer_id":47529602679033,"sku":"14700568OSFM","price":59.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14700568_9FORTY_FW25_EARTHY-SKIN_LIGHT-BRONZE-REAL-TREE-EDGE_3QL.png?v=1773821062"},{"product_id":"13368525","title":"59FIFTY Basic All Black Fitted","description":"\u003cp\u003eNew Era 59FIFTY Basic All Black Fitted Cap\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"New Era","offers":[{"title":"7 \/ BLACK","offer_id":47529606480121,"sku":"133685257","price":69.0,"currency_code":"SGD","in_stock":false},{"title":"7(1\/8) \/ BLACK","offer_id":47529606512889,"sku":"133685257(1\/8)","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"7(1\/4) \/ BLACK","offer_id":47529606545657,"sku":"133685257(1\/4)","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"7(3\/8) \/ BLACK","offer_id":47529606578425,"sku":"133685257(3\/8)","price":69.0,"currency_code":"SGD","in_stock":false},{"title":"7(1\/2) \/ BLACK","offer_id":47529606611193,"sku":"133685257(1\/2)","price":69.0,"currency_code":"SGD","in_stock":false},{"title":"7(5\/8) \/ BLACK","offer_id":47529606643961,"sku":"133685257(5\/8)","price":69.0,"currency_code":"SGD","in_stock":false},{"title":"7(3\/4) \/ BLACK","offer_id":47529606676729,"sku":"133685257(3\/4)","price":69.0,"currency_code":"SGD","in_stock":false},{"title":"7(7\/8) \/ BLACK","offer_id":47529606709497,"sku":"133685257(7\/8)","price":69.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/13368525_59FIFTY_FW22_NEVER-OUT-OF-STOCK_BLK_3QL.png?v=1773821094"},{"product_id":"14952296","title":"59FIFTY Classic Logo Chrome Black Fitted","description":"\u003cp\u003eA cap collection that enhances classic appeal with its elegant logo design. Featuring a classic initial design, this cap is made from a polyester and cotton blend for a light and comfortable fit. While the design is basic and easy to incorporate into everyday wear, the logo adds a subtle accent.\u003cbr\u003eThe silhouette is the iconic 59FIFTY style from New Era. A unique internal structure in the front panel creates a classic silhouette that resists deformation. With no size adjustment, it comes in approximately 1cm increments, allowing for a perfect fit for head sizes from small to large. The absence of an adjuster also contributes to a beautiful rear silhouette, making the head shape appear more flattering.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"7 \/ CHROME\/BLACK","offer_id":47568611541241,"sku":"149522967","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"7(1\/8) \/ CHROME\/BLACK","offer_id":47568611574009,"sku":"149522967(1\/8)","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"7(1\/4) \/ CHROME\/BLACK","offer_id":47568611606777,"sku":"149522967(1\/4)","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"7(3\/8) \/ CHROME\/BLACK","offer_id":47568611639545,"sku":"149522967(3\/8)","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"7(1\/2) \/ CHROME\/BLACK","offer_id":47568611672313,"sku":"149522967(1\/2)","price":69.0,"currency_code":"SGD","in_stock":false},{"title":"7(5\/8) \/ CHROME\/BLACK","offer_id":47568611705081,"sku":"149522967(5\/8)","price":69.0,"currency_code":"SGD","in_stock":false},{"title":"7(3\/4) \/ CHROME\/BLACK","offer_id":47568611737849,"sku":"149522967(3\/4)","price":69.0,"currency_code":"SGD","in_stock":false},{"title":"7(7\/8) \/ CHROME\/BLACK","offer_id":47568611770617,"sku":"149522967(7\/8)","price":69.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14745185_01.jpg?v=1774578383"},{"product_id":"14889175","title":"9FORTY Earth Day Peace Logo Sky Blue Adjustable","description":"\u003cp\u003eCelebrate Earth Day with designs that speak for the planet by opting for an official New Era Earth Day 9FORTY cap.\u003cbr\u003e-    The design features Earth Day-inspired graphics like a soaring dove, a blooming daisy, and of course, the Earth.\u003cbr\u003e-    Other details include a branded wordmark at the front and our iconic flag logo to the wearer’s left. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered dove logo placed on front pocket\u003c\/li\u003e\n\u003cli\u003eEmbroidered Earth logo on centre rear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric Content: 100% RECYCLED POLYESTER TWILL\u003c\/p\u003e","brand":"New Era","offers":[{"title":"OSFM \/ SKY BLUE","offer_id":47568612196601,"sku":"14889175OSFM","price":59.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14889175_9FORTY_SS26_EARTH_DAY_SS26_SKY_BLUE_3QL.jpg?v=1774578387"},{"product_id":"14889174","title":"9FORTY Earth Day Peace Logo Stone Adjustable","description":"\u003cp\u003eCelebrate Earth Day with designs that speak for the planet by opting for an official New Era Earth Day 9FORTY cap.\u003cbr\u003e-    The design features Earth Day-inspired graphics like a soaring dove, a blooming daisy, and of course, the Earth.\u003cbr\u003e-    Other details include a branded wordmark at the front and our iconic flag logo to the wearer’s left. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered dove logo placed on front pocket\u003c\/li\u003e\n\u003cli\u003eEmbroidered Earth logo on centre rear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric Content: 100% RECYCLED POLYESTER TWILL\u003c\/p\u003e","brand":"New Era","offers":[{"title":"OSFM \/ STONE","offer_id":47568612229369,"sku":"14889174OSFM","price":59.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14889174_9FORTY_SS26_EARTH_DAY_SS26_STONE_3QL.jpg?v=1774578389"},{"product_id":"14889008","title":"New Era Resort Paper Fedora","description":"\u003cp\u003eEvery day deserves a little resort energy! Get on the vacay vibe by exploring our range of New Era Resort headwear designs.  \u003cbr\u003e-    The design features a branded\/team logo at the front, palm tree embroideries and an all-over palm tree print. \u003cbr\u003e-    Our iconic flag logo is embroidered to the wearer’s left.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePaper material on silhouette\u003c\/li\u003e\n\u003cli\u003eWith an all over print on tape\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric Content: 100% PAPER\u003c\/p\u003e","brand":"New Era","offers":[{"title":"M \/ PAPER","offer_id":48285258154233,"sku":"14889008M","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"L \/ PAPER","offer_id":48285258187001,"sku":"14889008L","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"XL \/ PAPER","offer_id":48285258219769,"sku":"14889008XL","price":59.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14889008_FEDORA_SS26_RESORT_SS26_PAPER_3QL.jpg?v=1776227339"},{"product_id":"14889009","title":"New Era Jelly Pack Vintage Stone Explorer Sailor Brim","description":"\u003cdiv class=\"ewa-rteLine\"\u003eSpeak softly but stand out boldly with our range of New Era Jelly Pack headwear designs.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e- Celebrating International Women’s day, the pastel crown features a branded\/team jelly patch at the front, adding a soft touch to the design.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e- Featured teams: New York Yankees and Los Angeles Dodgers.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e- Featured silhouettes: 9FORTY UNST, 9TWENTY and Explorer Sailor Brim.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003eNEW ERA wordmark in jelly print logo placed on front panel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric Content: 100% COTTON\u003c\/p\u003e\n\u003c\/div\u003e","brand":"New Era","offers":[{"title":"S\/M \/ VINTAGE STONE","offer_id":48285258285305,"sku":"14889009S\/M","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"M\/L \/ VINTAGE STONE","offer_id":48285258318073,"sku":"14889009M\/L","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"L\/XL \/ VINTAGE STONE","offer_id":48285258350841,"sku":"14889009L\/XL","price":59.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14889009_EXPLORER_SAILOR_BRIM_SS26_JELLY_PACK_SS26_VINTAGE_STONE_3QL.jpg?v=1776218963"},{"product_id":"14889017","title":"New Era Resort Vintage Stone Bucket Hat","description":"\u003cp\u003eEvery day deserves a little resort energy! Get on the vacay vibe by exploring our range of New Era Resort headwear designs.  \u003cbr\u003e-    The design features a branded\/team logo at the front, palm tree embroideries and an all-over palm tree print. \u003cbr\u003e-    Our iconic flag logo is embroidered to the wearer’s left.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll over print on silhouette\u003c\/li\u003e\n\u003cli\u003eBlack under visor for all colorways\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric Content: 30% LINEN; 70% COTTON\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S\/M \/ VINTAGE STONE","offer_id":48285258580217,"sku":"14889017S\/M","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"M\/L \/ VINTAGE STONE","offer_id":48285258612985,"sku":"14889017M\/L","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"L\/XL \/ VINTAGE STONE","offer_id":48285258645753,"sku":"14889017L\/XL","price":69.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14889017_BUCKET-03_SS26_RESORT-SS26_VINTAGE-STONE_3QL.jpg?v=1776227335"},{"product_id":"14889038","title":"9FORTY Unstructured Trucker New Era Resort Vintage Stone White Adjustable","description":"\u003cp\u003eEvery day deserves a little resort energy! Get on the vacay vibe by exploring our range of New Era Resort headwear designs.  \u003cbr\u003e-    The design features a branded\/team logo at the front, palm tree embroideries and an all-over palm tree print. \u003cbr\u003e-    Our iconic flag logo is embroidered to the wearer’s left.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll over print on crown with white mesh on side\/ back\u003c\/li\u003e\n\u003cli\u003eEmbroidered New Era wordmark on front panel\u003c\/li\u003e\n\u003cli\u003eEmbroidery palm tree on centre rear\u003c\/li\u003e\n\u003cli\u003eBlack under visor for all colorways\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric Content: 30% LINEN; 70% COTTON\u003c\/p\u003e","brand":"New Era","offers":[{"title":"OSFM \/ VINTAGE STONE","offer_id":48285258678521,"sku":"14889038OSFM","price":59.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14889038_9FORSIDETY_UNST_TRSIDEUCKERSIDE_SS26_RSIDEESORSIDET_SS26_VINTAGE_STONE_WHITE_3QL.jpg?v=1776227345"},{"product_id":"14889039","title":"9FORTY Unstructured Trucker New Era Resort Everest Green Adjustable","description":"\u003cp\u003eEvery day deserves a little resort energy! 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Whether used as the centerpiece of an outfit or a subtle accent to a minimalist look, this versatile piece brings a modern edge to the classic 59FIFTY-inspired 9FIFTY silhouette.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive all-over logo pattern created via laser processing\u003c\/li\u003e\n\u003cli\u003eAvailable in both washed and non-washed denim finishes\u003c\/li\u003e\n\u003cli\u003eStructured crown with a flat visor\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure for a custom fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric Content\u003c\/p\u003e\n\u003cp\u003e100% Cotton\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S\/M \/ WASHED DENIM","offer_id":48388350771449,"sku":"14952039S\/M","price":79.0,"currency_code":"SGD","in_stock":true},{"title":"M\/L \/ WASHED DENIM","offer_id":48388350804217,"sku":"14952039M\/L","price":79.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14952039_01.jpg?v=1778493370"},{"product_id":"14952040","title":"9FIFTY Laser Burnout Denim Snapback","description":"\u003cp\u003eThis denim collection stands out with a distinctive all-over logo pattern achieved through advanced laser processing techniques. 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Whether used as the centerpiece of an outfit or a subtle accent to a minimalist look, this versatile piece brings a modern edge to the classic 59FIFTY-inspired 9FIFTY silhouette.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive all-over logo pattern created via laser processing\u003c\/li\u003e\n\u003cli\u003eAvailable in both washed and non-washed denim finishes\u003c\/li\u003e\n\u003cli\u003eStructured crown with a flat visor\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure for a custom fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric Content\u003c\/p\u003e\n\u003cp\u003e100% Cotton\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S\/M \/ DENIM","offer_id":48388351361273,"sku":"14952040S\/M","price":79.0,"currency_code":"SGD","in_stock":true},{"title":"M\/L \/ DENIM","offer_id":48388351394041,"sku":"14952040M\/L","price":79.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/2405\/2729\/files\/14952040_01.jpg?v=1778493372"},{"product_id":"14951968","title":"9TWENTY Kids Mameshiba Khaki Adjustable","description":"\u003cp\u003eTransform into a Shiba Inu with this adorable cap designed to bring a smile to any child's face. The entire cap embodies the essence of the beloved Mameshiba, featuring playful 3D ears attached to the crown and detailed facial embroidery on the front panel. Based on the Child 9TWENTY silhouette, it is specifically proportioned to provide a comfortable fit for younger fans.\u003c\/p\u003e\n\u003cp\u003eCrafted from soft cotton, the material is gentle against the skin, making it a great choice for themed photos, family outings, or special events. 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