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Collection: New Launch | Stay Tuned
Where Heritage Meets Performance
New Shades. Iconic Fits
Fresh New Colorways
Discover updated hues across the iconic 9TWENTY and 9FORTY silhouettes, designed to elevate every look.
Where Two Legends Unite
Iconic Collaboration
Signature collaboration combining New Era’s headwear heritage with Lacoste’s timeless sporting legacy.
Performance Fit
Comfort Built for Every Move
Crafted with a secure, comfortable fit to keep you looking sharp from game day to everyday moments.
Signature Branding
A Mark of Legacy
Finished with the iconic Lacoste crocodile embroidery, bringing together heritage style and modern headwear.
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Featuring New Era's iconic structured 9FORTY crown in premium cotton twill, finished with signature details from both New Era and Lacoste for a refined collaborative look.
Featuring New Era's iconic unstructured 9TWENTY crown in premium cotton twill, finished with an archive-inspired Lacoste crocodile/golf badge for a heritage touch.
A women's-exclusive 9FORTY cap crafted in premium cotton twill, combining a structured fit with signature details from New Era and Lacoste.